Why Picture Book Illustrations Matter: The Lasting Magic of Visual Storytelling for Children

Why Picture Book Illustrations Matter: The Lasting Magic of Visual Storytelling for Children

Finding a memorable picture book—especially one of those with stunning illustrations—can feel like searching for treasure. You know the kind: beautiful children’s books with artwork so vivid, it tells the story even without words. These are the books that become favorites, not just for children, but for the adults reading them too, night after night.

With thousands of picture books published each year, not all are gems—many fall flat in both art and story. But every now and then, we stumble across those rare finds: picture books with unforgettable art that tells heartwarming stories. Their art is more than just decoration—it's often the magic that makes the story come alive.

Why Stunning Illustrations Make a Picture Book Unforgettable

Illustration art in a picture book can mean the difference between a fleeting read and a lifelong memory. My earliest favorite picture book? I can’t even remember the story text itself—but I remember the story art.

The images live in my mind to this day—soft charcoal drawings that made me feel like I was in the story. That’s the kind of visual storytelling that stays with you, long after the book is closed.

I was in first grade, sitting criss-cross applesauce on the classroom reading rug, watching my teacher, Ms. Ansley, hold up Robert McCloskey’s Make Way for Ducklings. My pigtails were probably tied with ribbons. My head tilted back, eyes wide, soaking in every line and shade of those gentle, expressive drawings. That book wasn’t just read—it was experienced.

Make Way For Ducklings Book Cover

This 1942 Caldecott winning book, both written and illustrated by McCloskey, was published in 1941, but more than three decades later, it was still considered a ‘must read’ in our primary school and one my classmates and I all seemed to be enthralled with in that moment. 

Illustration of ducks crossing street from Make Way for Ducklings

It was the artwork that captured me. Those soft charcoal drawings pulled me into a world far beyond my own—a duck family navigating life in a place called Boston. I'd never heard of such a place, but here I was, pulled into the city and watching those ducks waddle around. 

Illustration of mallard duck flying over Boston from Make Way for Ducklings

Until then, I’d never imagined life outside my small town. But that book opened the door. I daydreamed about city streets, imagined ducklings waddling across cobblestones, and wondered what life was like—for ducks and people—in a bustling city. I rushed to check it out from the library, flipping through those pages again and again, lost in the illustrations. For it really was the illustrations that stuck with me and inspired me to read more and more. 

Illustration of duck and ducklings crossing street from Make Way for Ducklings

Though Make Way for Ducklings is still beautifully illustrated, it no longer sits at the top of must-read lists. New picture books with fresh voices and vibrant styles arrive each year, gently nudging the old favorites aside. Still, I find myself chasing that same “wow” feeling every time I open a new book—hoping it will cast the same kind of spell that pulled me into the world of books. And watching that same wow come over the little ones in my family, too. Watching them lost in the illustrations, imagining, dreaming, and inspired for their next book -- and the next, and the next....  

Two mallards flying over a city park in Make Way for Ducklings

This classic will always hold a corner of my heart. And while many new books truly deserve their spotlight, I hope we don’t push this one away. Let’s just lovingly slide it back on the shelf for now—and pull it down sometimes, to smile and remember how much illustrations in children's books matter!

 

 

Written by Laura Lowe

Laura is a professional educator with degrees in Environmental Science and Education, with decades of experience working with children and the environment. She’s also an avid crafter, lover of storytelling and books, novice hobby farmer, mom to three daughters and six grandchildren under the age of seven. She enjoys every second she can spending time with her husband, children and grandchildren.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.