Privacy policy

Privacy Policy Update Notice

March 18, 2026: We updated our Privacy Policy to include additional language addressing AI-assisted technologies and automated shopping tools that may interact with our website.

By continuing to use our site or services after the effective date, you acknowledge and agree to the updated terms.

If you have any questions, feel free to contact us. Our contact information is listed at the end of this document. You can also email us at info@alderandalouette.com

 

Last updated: March 18, 2026

This Privacy Policy describes how Alder and Alouette ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or use our website at alderandalouette.com (the "Site") and related services (collectively, the "Services"). Alder and Alouette is a trade name of Lilly and Skye, LLC, the legal entity that operates this Site and Services through the Shopify platform.  

This Policy applies to all visitors, customers, and users of our Services in the United States.

We are committed to protecting your privacy and providing a safe, enjoyable experience. By using our Services, you consent to the collection and use of your information as described in this Privacy Policy.

Relationship to Terms of Service and Other Policies

This Privacy Policy forms part of our Terms of Service and is incorporated into them by reference. Your use of our Site and Services indicates your agreement to our Terms of Service, this Privacy Policy, and any other applicable policies, including our Shipping Policy, Returns-Refunds-Order Cancellation Policy, and Website Disclaimer. Please read all policies carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or for other operational or regulatory reasons. When we make changes, we will post the updated policy on this page and update the “Last updated” date at the top of the policy. Where required by applicable law, we will also take additional steps to notify you of any material changes.

What We Collect

Personal Information We Collect

We collect personal information from you in a variety of ways, including when you visit our Site, create an account, place an order, subscribe to newsletters, subscribe to SMS text, contact us, or otherwise interact with us.

The information we may collect includes information you provide directly to us such as:

  • Contact details including your name, email, address, and phone number
  • Order information including billing and shipping details, email, phone number, and payment information (processed securely via third-party payment processors; we do not store full payment card details).
  • Account information such as your email and password if you register for an account on our Site. (Passwords are encrypted and managed securely by our platform provider Shopify; we cannot access or view them.)
  • Customer support information including details you provide when contacting us via contact forms, chat, email or other communication features available through the Services.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about:

  • Device information with which you access and use our Site
  • Browser information, information about your network connection, and your IP address
  • Aggregated website interaction data, such as pages visited, traffic patterns, time on site or traffic/referral sources
  • Other information regarding your interaction with the Services, such as email and newsletter engagement data.

Third-Party Apps and Service Providers

We work with third-party service providers—including Omnisend, Yotpo, Shopify Email, Stamped Reviews, Route, Notify Me, and BM: Country Blocker—to help operate our store, manage communications, collect analytics, provide back-in-stock and shipping notifications, prevent fraud, and deliver other services. These providers may include email and SMS marketing platforms, review and loyalty tools, shipping and tracking services, and website functionality tools. These providers may use automated technologies or AI-assisted tools to operate their services, analyze site activity, or improve functionality.

Information We Obtain from Third Parties

The types of information these providers may collect and process on our behalf include contact details, order information, account information, and marketing preferences. We work with these providers to ensure your information is used only for the purposes described in this Privacy Policy and in accordance with their own privacy practices.

This list of providers and the services they provide may change over time as we update or add services to support our business and improve the customer experience. We encourage you to review the privacy policies of any third-party providers we use to understand how they collect, use, and protect your information.

Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to improve functionality, enhance your experience, run analytics, understand how visitors interact with the Services, and deliver relevant communications. We may also allow trusted third parties and service providers to place cookies or pixels on our Site to help personalize your experience, improve our offerings, and deliver relevant advertising, including in promotional emails or through social media.

You can manage or disable cookies through your browser settings. Please note that blocking certain cookies may affect how the Site functions.

For more information on how to manage cookies in your browser, visit the following help pages:

For specific information about cookies and tracking technologies used by our service provider Shopify, please see the next section (Use of Shopify as a Service Provider) and visit Shopify’s Cookie Policy.

Service Providers and Technology

Use of Shopify as a Service Provider

We use Shopify to power our online store and provide the Services. Shopify acts as our ecommerce platform and data processor, helping us manage your shopping experience, including order processing, payment transactions, shipping, marketing tools, and customer support.

Shopify collects, stores, and processes your personal information on our behalf in accordance with their Shopify Privacy Policy.

Shopify and other service providers may use cookies, web beacons, AI-assisted technologies, and similar tools on our Site to help improve functionality, analyze traffic, personalize content and user experience, and support marketing efforts. By using our Site and Services, you acknowledge and agree that your personal information may be shared with and processed by Shopify as outlined in their policies.

For more details about how Shopify handles your information or to exercise any rights under their policy, please refer to Shopify’s Privacy Policy or contact Shopify directly via their website.

Shipping Insurance with Route

If you choose to purchase optional shipping insurance through Route, they will receive certain information related to your order and delivery—such as your name, shipping address, items ordered, and total cost—in order to provide coverage and assist with claims. Route is responsible for handling your information in accordance with their own Route Package Protection Privacy Policy.

Shipping Carriers

To provide accurate shipping rates, delivery, and tracking services, we share necessary personal information—such as your shipping address, order details (including package weight), and contact information—with trusted shipping carriers like UPS, USPS, and other partners. These carriers use this information solely for shipping purposes and are required to protect your data in accordance with applicable privacy laws. For more information, you can visit USPS' Privacy Policy on their website. You can also visit UPS Privacy Policy on their website. 

How We Use and Share Information

How We Use Information We Collect

We use this information to:

  • Process and fulfill orders, including payment processing, shipping, and order updates
  • Provide customer support, respond to inquiries, and resolve issues
  • Communicate with you about your orders, account activity, and, where you consent, to send newsletters, marketing and promotional content, and other marketing communications
  • Comply with legal obligations, such as tax or regulatory requirements, and enforce our terms of service
  • Detect, investigate, and prevent fraud, unauthorized transactions, other illegal activities
  • Personalize and improve your experience on our Site, including analytics and website functionality

Some features of the Services may require you to provide us with certain personal information directly. You may elect not to provide this information, but doing so may limit your ability to use those features.

Automated Recommendations and Personalization

We use automated tools, including AI-based services, to recommend products and improve your shopping experience. These tools may analyze your browsing behavior, cart activity, and previous purchases to personalize recommendations.

You can opt out of personalized recommendations at any time by updating your cookie settings or by contacting us at info@alderandalouette.com.

AI Shopping Assistants and Automated Purchasing Tools

Our Services may be accessed through automated tools or digital shopping assistants operated by third parties (sometimes referred to as “AI agents,” “shopping assistants,” or automated purchasing tools). These tools may gather product information, compare listings, or initiate purchases on behalf of users.

When such services interact with our Site, they operate independently of Alder & Alouette. We do not control how these tools collect, interpret, or display product information outside of our website.

Orders placed through automated tools remain subject to our Terms of Service, Privacy Policy, Shipping Policy, and Returns & Refunds Policy. Customers remain responsible for reviewing product details, policies, and order confirmations before completing a purchase.

How We Disclose Personal Information

We may disclose your personal information to:

  • Service providers who help operate our business (e.g., Shopify, payment processors, shipping carriers like UPS and USPS, shipping protection providers like Route, IT services, customer support)
  • Marketing and advertising partners, subject to their own privacy policies (e.g., email platforms or analytics tools)
  • Legal authorities or others when required, to comply with applicable laws, regulations or legal processes; prevent fraud; or protect rights, safety or property
  • Third parties with your consent, such as when you request shipping to another person besides yourself or use social media-integrated features

We do not sell your personal information, nor do we disclose sensitive personal information without your explicit consent.

Disclosures of Personal Information (Past 12 Months)

To operate our business and communicate with customers, we have disclosed the following categories of personal information to service providers and trusted business partners within the past 12 months:

  • Identifiers (e.g. name, email, shipping address)
  • Commercial information (such as order and shopping data)
  • Usage data (e.g. browsing behavior)
  • Geolocation information (as derived from IP addresses)

These disclosures are made for the purposes described in this Privacy Policy, such as processing orders, delivering newsletters, and improving services. We do not disclose sensitive personal information without your consent.

California residents: For more on your rights under the California Consumer Privacy Act (CCPA), including details on disclosures, visit our Your Privacy Choices page for details on opting out.

Sharing and “Sale” of Personal Information

We do not sell personal information in the traditional sense. However, under certain privacy laws (e.g., CCPA/CPRA), “sharing” includes the disclosure of personal information as defined under those laws for cross-context behavioral advertising or marketing purposes.

This may include sharing identifiers (e.g. name or email), commercial information (e.g. past purchases), and usage data (e.g. browsing behavior, pages viewed, cart activity) with trusted marketing partners or service providers that help us deliver newsletters, cart reminders, or product updates.

You may have the right to opt out of such sharing. See the section(s) below “Your Rights/Your Privacy Rights” for more details.

Global Privacy Control and Marketing Preferences

We recognize the Global Privacy Control (GPC) signal as a valid opt out request for certain uses or disclosures of your information (e.g. behavioral advertising, marketing-related data sharing), to the extent technically feasible. To learn more, visit globalprivacycontrol.org.

Please note, while we do not display targeted ads on our website, we may send targeted marketing emails to those who have opted in. We do not control third-party advertising on platforms like Google, Instagram, Pinterest or Microsoft. We do not recognize other “Do Not Track” signals from your browser or device.

User Control and Rights

Managing Communications

You may opt out of promotional emails at any time using the unsubscribe link included in those messages. We will still continue to send important non-promotional messages related to your account or orders, such as order confirmations and shipping updates, as these are necessary to fulfill your purchases.

SMS Communications and Opt-Out

If you choose to subscribe to SMS text messaging through our Services, we may send you marketing messages, promotions, or order-related updates to the mobile phone number you provide. Message frequency will vary. Message and data rates may apply, and these charges are determined by your mobile carrier.

You may opt out of marketing SMS messages at any time by replying STOP to any message you receive from us. After you send STOP, you will receive a confirmation message and no further marketing texts will be sent to your number. You may also reply HELP for more information or contact us at info@alderandalouette.com.

Opting out of marketing texts will not affect your receipt of important transactional messages—such as order confirmations, shipping updates, or other necessary communications related to your purchases.

Your Privacy Rights

Depending on your location and applicable data protection laws (such as the California Consumer Privacy Act (CCPA/CPRA), Virginia Consumer Data Protection Act (VCDPA)), you may have certain rights regarding your personal information. These rights are not absolute and may apply only in specific circumstances. You may have the right to:

  • Right to Access / Know: Request access to personal information we hold about you, including how we use and share it.
  • Right to Delete: Ask us to delete the personal information we maintain about you.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right of Portability: Ask for a copy of your data in a portable format or request its transfer to another provider.
  • Restriction or Objection to Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Withdraw your consent where we rely on it for processing.
  • Appeal: Appeal our decision if we deny a rights request (you can reply directly to our decision to initiate this).
  • Right to Opt Out of “Sale” or “Sharing”: If you’re in the U.S., opt out of data sharing for targeted advertising or marketing purposes, as defined under laws like the CCPA or CPRA.
  • Managing Communication Preferences: Opt out of promotional emails at any time using the unsubscribe link. We may still send transactional emails related to your account or orders.

You may exercise any of these rights by:
• Using your browser or device privacy controls (including Global Privacy Control signals, where supported), which we honor automatically where required by law
• Contacting us directly using the information in the Contact Us section below

We will respond to valid requests within the timeframe required by law. To help protect your privacy, we may request verification of your identity (such as confirming your account email or order details). If you're acting through an authorized agent, we may require written authorization and direct verification from you.

We will not discriminate against you for exercising your privacy rights.

Region-Specific Guidance


Depending on your location, you may have legal rights under applicable privacy laws to access, correct, delete, or limit the use and sharing of your personal information. We provide tools and options to help you exercise these rights.

 

United States – CCPA / CPRA / State Privacy Laws

If you are a resident of California or another U.S. state with privacy laws (such as Virginia, Colorado, or Connecticut), you may have the right to:

  • Request access to the personal information we hold about you
  • Request deletion of your personal information
  • Opt out of the “sale” or “sharing” of personal information, as defined under applicable laws

We honor applicable browser-based opt-out signals, including Global Privacy Control (GPC), where required by law. Additional opt-out options may be available through our Your Privacy Choices page. You may contact us directly using the information in the Contact Us section below for general privacy questions or other requests.

Additional Topics

User-Generated Content

Our Site may allow you to submit product reviews, including written content, photos, and a display name of your choice. Any content you submit to public areas of the Site will be visible to others.

To help ensure authenticity, we may verify that the review matches a previous purchase using the email address or phone number provided at checkout. This information is used for verification purposes only and is never published or shared publicly.

Please be aware that we do not control who may access or use public content and cannot guarantee that third parties will respect your privacy. You are solely responsible for any personal information or images you choose to share.

We are not liable for how others use or misuse content you make publicly available, nor do we guarantee the accuracy, completeness, or reliability of any user-generated content on the Site

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms that offer resources, products, or services (such as affiliate partners like Renewal of Literacy on Teachable.com or our curated booklist on Bookshop.org). These external sites operate independently from us, and we are not responsible for their privacy practices, security measures, content, or accuracy. Please review their privacy policies and terms of use before providing any personal information. You may visit Bookshop.org's privacy policy on their website. You may visit Renewal of Literacy's Teachable.com Privacy Policy on their website. 

Please be aware that information you share on third-party platforms, including public or semi-public areas, may be visible to others and is beyond our control. Our inclusion of such links does not imply endorsement of the third party, their content, their services or the operators of these sites, except where explicitly disclosed.

Children’s Data

Our Services are not intended for children under 16 years of age, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has submitted personal information, please contact us to request deletion.
We do not share or sell personal information of children under 16, in compliance with applicable privacy laws.

Security and Retention

We implement reasonable safeguards to protect your personal information, but no method of transmission or storage is completely secure. Please avoid sending sensitive data through unencrypted or unsecured channels.
We retain your personal information only as long as necessary to fulfill contractual obligations (such as completing your order),manage your account, meet legal or regulatory requirements, resolve disputes or enforce our terms, and pursue our legitimate business interests, such as improving our Services or maintaining security.

International Data Processing

Although we sell and ship products within the United States, some of our service providers operate globally. As a result, your personal information may be transferred to, stored in, or processed in countries outside your state of residence, including the United States and other jurisdictions where our platform and service providers operate.

This includes data processed by platforms that help us operate and provide services, such as Shopify, as well as payment providers like Shopify Payments, PayPal, Afterpay, Shop Pay, Google Pay, and Apple Pay.

Where applicable, our service providers rely on recognized legal safeguards—such as Standard Contractual Clauses or equivalent mechanisms—to help ensure an appropriate level of data protection when personal information is processed across borders.

We take reasonable steps to ensure that your information is handled securely and in accordance with applicable privacy laws.

Governing Law & Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Washington, without regard to its conflict of law provisions. Any disputes arising under or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in Mason County, Washington.

Support

Related Policies

This Privacy Policy is incorporated into our Terms of Service. Please read both carefully.

Please review our related policies, which work together with this Privacy Policy to govern your use of our website and services:

Your Privacy Concerns


If you have any questions or concerns about your personal information or how we handle it, please don’t hesitate to contact us using the information below. We’re here to help.

Contact Us

For questions about this Privacy Policy, your data, or to exercise your rights, please contact:

Alder & Alouette c/o Lilly and Skye, LLC 
625 W Railroad Ave, #339, Shelton, WA 98584
Email: Info@alderandalouette.com

We are committed to protecting your privacy and providing a safe, enjoyable experience. By using our Services, you consent to the collection and use of your information as described in this Privacy Policy and to our Terms of Service, and any other applicable policies, including our Shipping Policy, Returns-Refunds-Order Cancellation Policy, and Website Disclaimer